Research On Strategy For Shenyang Gas General Corporation

In 21st century, every enterprise is going to face an uniformed international market within the globalization trend of market economy. Chinese enterprises will face more fierce competition from multinational natural gas corporation with strong competitive abilities. China's WTO entry is a double sword for Chinese gas industry. It means challenges and opportunities. Under this new situation, Chinese gas industry must establish sense of danger; actively enforce reforming effort to seize the opportunities, improve core competitive ability, establish modern business administrative framework.Under this background, it analyzes the present developing status of domestic gas industry and the different measures to cope with new situation, for example, Chinese gas market will be more open than ever before, will further intensify the efforts to establish related laws and regulations; domestic gas enterprises will make fully use of advanced managerial, technical and financial know-how of multinational gas corporation. The paper summarizes current researching status of abroad and domestic gas enterprise in business administrative field, and the instructing meanings for SGC's future development. It systematically analyzes the weakness and strength in SGC's internal environment; pinpoints the threats and opportunities existing in the external environment. Based upon above analysis, it brings forward the mission, vision, and objective of SGC. In order to realize the strategic goals, the paper brings forward the strategies that should be adopted by SGC under the new situation. These strategies are corporate diversified developing strategy, leadership in the market, high-tech strategy, capital running strategy, high level human resource strategy, information management strategy. In order to effectively implement the strategies, it offers various measures that includesestablishing modern enterprise framework, reforming the business structure, establishing proper human resource cultivating system, and high level information system.In order to make the strategies to be more practical, these strategies are based on huge amount real data; so they can make contribution for SGC's future development.