Game Research On Tourist Supply In Scenery Region

The scenery is the very important part of the tourism and is also thekey to attracting travelers. With the fast development of our country'stourism, people pay more and more attention to the scenery. From the supplysystem, this paper analyzes the scenery' s development of our country andpoints out the problems of the supply of scenery and takes in the game tothe supply of it .The supply chains of the scenery as the chief line, causingthe main points of the scenery supply facilities, the price of supply inthe scenery the tickets and the sale. Deeply discovered the most importantproblems in the scenery supply and make the relevant conclusions. There areseven parts of the paper.1.The introduction consists of four parts: the background of the chosenarea, the state of domestic and international research development, thesisframe and technologic means and study meaning. On the base of theoriesclearing of the study value of the tourism supply in the scenery region ofdomestic and international academic achievement, the author analyses thetechnical route which combines theory and practice together with the helpfrom tourism, economics, Ecology, and Information economics etc, attackinggreat importance on the practical and theoretical significance of the paper.2.The theory basis of this article includes two parts: Game Theory andtourism supply in the scenery region, whose main contents is to elucidatetheoretical basis of this theses. Proceeding with brief introduction of Gametheory and the element, the paper puts forward the definition and compositionof scenery region including its, facilities and other services. Meanwhile,it also analyzes the situation of the scenery region in our country, definingthe main problem that is the insufficient supply of scenic spot; the supplystructure of travel in scenic spot is unreasonable; the travel agencies areoften in a bad competition. And it plays an important role in defined theresearch object of the article finally.3.The author lays emphasis on the fourth, fifth. And sixth parts .thefourth part takes tourism supply in the scenery region as the breakthroughpoint, first analyzes the relationship between the elements of tourismsupply on the scenery region is, cooperation relationship and then describeit with Game theory. It points out that tourism supply in scenery regionmust be equilibrium as an efficient system. Otherwise, it doesn'toperate .On the other hand, the game of tourism supply in the scenery regionshould be "zero non cooperate ". Only cooperation and coordination can makethe benefit biggest .Try to take questions of cableway as an example andcarry on practice analysis finally. 4. The fifth part starts with the price of tourism supply in the sceneryregion, and find that the best price of the tourism supply according to thedifferent products supplied by the suppliers of the scenery region. Throughanalyzing theory game between suppliers and this game research, the paperfind s the deeply reason of the price of scenery region constantly upward .Onthe base of these reasons, the paper suggests that the suppliers shouldcoordinate and cooperate so that tourists can obtain maximum value with thescenery ticket and the profit increasing price rising up. And then end upa good balance of game. 5.Relied on the theory of value net of Market, the sixth part clearlyanalyzes the participators for Market of Tourism. Supply in the SceneryRegion, as well as founding the Game Research Mold between the sceneryRegions and travel agents .At the same time, the paper put forward bothaccrete Market strategy and the salvation of supervising methods. 6.On the basis of the research above, the author draws the relevantconclusions. The conclusion part points out that modern competition patternand regulation have attended to more deeply cooperated competition, say,cooperation for competition, and competition relying on the cooperation.But Game Theory Co-oporation can surpass the too easy concept, competitionand cooperation, and using this theory can explain the combination ofcompetition and cooperation. So, we should introduce the theory"Competition and Cooperation"into tourism and make the competition andcooperation come true by analyzing method to Game Research and Cooperation.Then in every tourism supplier in scenery region can coordinate to keep thewhole scenery's lasting development. It also is application to a scientificdevelopment in developing scenery region. At present, research of this paper is just in the preliminary stage,and this paper is only a kind of attempting discussion. Because of the lackof the researches and the limited expression of the author, the defects areunavoidable. The author is sincerely looking forward to relevant criticism...