A Study On The County-level Government Image Communication In Its Governing District

At present, the "direct control of the county", "expanding the county might" initiatives are accelerating, the county government's powers and duties has been greatly strengthened, gradually become directly serve the broad masses of citizens, and to provide their citizens living and working most closely linked various administrative products and basic activities of the level of political participation in the government. With the acceleration of the development of socialist democratic politics, the social environment is becoming increasingly open, the county-level governments image dissemination activities becoming increasingly important. Entering the 21st century, the spread of the main image, the audience, the external environment, the spread of technology, and other aspects have undergone profound changes, the paper from the communications perspective, the combination of administrative studies, management, public relations and other disciplines, through county government's actual inspection and related literature research, explained in the new situation, the county-level governments in the area in the image of the government in the dissemination of the strong practical interest, close, interactive features, the spread of its existence the closed system of symbols of the ideology system, the rigid forms of communication, and other communication issues in-depth analysis of proposed county government needs in the dissemination of organizations, dissemination of symbols, its mode of transmission, the idea of the depth in areas such as changes to meet today's complex, democratic, open society on the government's image dissemination of environmental requirements.