A Study Of The Deficiency And Improvement Of Chinese Government Crisis P.R.

Nowadays, in the age of information, in company with the fast development of science and continual progress of human, all kinds of contradictions and problems emerge. China is in the period of transformation of economy and society. All kinds of crises resulted from different conflicts and problems are unavoidable. The appearance of public crisis with erupt serious have affected the normal running of society. How to prevent and reply to the crisis are the important task for our government crisis PR comes from abnormal task to a normal one in government sector.In chapter one, it points out the theme of the thesis, which includes the aim and meaning about the research of government crisis P.R. under the circumstances of explosion of crisis. It stresses the importance of establishing the scientific system of crisis P.R. and illustrates the situations of national and international governments crisis P.R..In chapter two, it introduces the related definitions about the government crisis P.R. in theory. After explaining the definitions of public crisis and P.R., it introduces the meaning of crisis P.R., the characters, meaning and principle of government crisis P.R..In chapter three, it analyses the role and the problems of government crisis P.R nowadays. There are so many problems although government crisis P.R plays an important parts , such as adjusting the social hearsay, making sure the public right of knowing the circumstances of the matter, improving the efficiency of administration, saving the cost of administration and setting up impression of government honesty.In chapter four, it analyses the case of cutting of water in Haerbing in 2005. It begins with the introduction of the process and expresses the various reactions of different main parts in the crisis, including Jilin government, Haerbing government, central, Jilin petroleum and chemical corporation, media and public. It sums up the experience and lesson from this affair, especially from there angles: lacking of the awareness of government crisis of P.R., the mechanism problem of information sending, limits of the system about crisis P.R.. In the end, comparing the public different reactions between before and after the fact explosion, it illustrates the interrelationship between government crisis P.R. and public trust, and stresses the importance of crisis P.R. during the crisis.In chapter five, it points out some measures of improving the level of government crisis P.R.. Firstly, set up the conscious of crisis P.R.. Secondary, keep the mechanism as the safeguard. Thirdly, interact with public media, suggestion leader, public organization, sailors and public in various ways. At last, it points out the new model of government crisis P.R., which is to carry out the maximum of efficient of government crisis P.R..