The Study On The Duality Of Household Consumption Structure Of The New Generation Of Peasant Workers In Shanghai

Academic circle has paid great attention to household consumption structure of urban (and towns) residents and rural residents, and has got considerable research results, but the household consumption structure of peasant workers, actually seldom involved. The author stemmed from the attention on peasant workers and chose the families of the new generation of peasant workers in Shanghai as the object of study. In this paper, by methods of literature research, structure interviews and participatory observation, the author obtains and analyzes the first materials, with the Consumer Sociological Theory. Based on this, the author proposes the problem of the duality of the household consumption structure of the new generation of peasant workers in Shanghai.The second part discusses the performance and characteristics of the duality of household consumption structure of the new generation of peasant workers in Shanghai. The author analyzes the present situation of the Duality from five major aspects, such as food, housing, clothing, children's education, leisure and entertainment, and then summarized three characteristics of the Duality. That is, the survival consumption still occupied the leadership, but enjoyment, development consumption have being increased; "low consumption" in Shanghai contrasts sharply with the "high consumption" in hometown; the consumption concept presents the characteristic of modern consumption concept.The third part treats the reasons of the duality of household consumption structure of the new generation of peasant workers in Shanghai. In the author's opinion, the Duality is not only in relation to the income which is relatively low, temporary and unstable, the level of education, the duality of the Reference groups, and close contact with hometown, but also to the deficiencies of the social security system, the impact of traditional culture, the decrease of the function of land protection and limitations of social support networks.The third part discusses the social effect which has been brought by the duality of household consumption structure of the new generation of peasant workers in Shanghai. On the one hand, it promotes the economic and social development in Shanghai and the hometown, and the process of urbanization; On the other hand, it has restricted its own the process of urbanization, curbed the expansion of domestic effective demand, also , to a certain extent, caused a great waste of social resources. Finally, the author believes that the root cause of the Duality is that China's urban and rural dual social structure. Only make the household registration system return to its original appearance, gradually perfect the social security systems, and eliminate the dual social structure, can fundamentally solve this problem, complete the process of China's urbanization.