Unexpected Events And The China's National Image Building

SARS Event burst out into a first emergency that China had to handle in the beginning of the 21^st century, and soon became an international event causing worldwide public concern. Because of its sudden,serious social harm and the development of uncertainty, SARS Event will become the focus of the international community inevitably, Home and foreign public and the media pay great attention to the development of events decide that SARS Event turned out to be an important factor that impacts on national image. Holding the state power and the main resources of the public, the government plays a core role in an emergency whose process would be decided by the government action directly. Therefore, the outcome that the government handles the emergency becomes one of the important factors that influence the China's national image.This treatise mainly introduces the different ways China deal with the emergencies before and after SARS Event, and the result affect the Government's credibility and the image of country. Moreover, the unfavorable impress that the SARS Event had on China will be discussed and the reason of it will be analyzed. Finally, some positive suggestion and specific measures will be proposed to construct China national image with the point of a further enhancement of the government authority.