| After more than 20 years development, China Mainland lawyers industry has made great progress, since lawyers-system recovered and reformed. However, the lawyers industry positioning itself is unclear and concept is behind,that has seriously hindered itself development. With the legal services market competition has become fiercer, the survival pressure of lawyers and law firms is also growing. Old-fashioned and outdated law firms operating philosophy, management style, has been unable to meet today's law firms to survive and develop.Chongqing Chenxin law firm is small and medium-sized law firm, loose management, long-term ups and downs in the struggle for survival. A series of features of Chenxin law firm has universality and typicality, in the mainland of China Lawyers industry. Good for national and regional political, social and economic environment, as well as opening up trade has brought about tremendous development opportunities for lawyers industry, but at the same time, we must realize that the legal services market is a complex, ever-changing and highly competitive market . More Travel competitors, potential entrants, changing legal services requirements of customers, all require Chenxin law firm must seriously deal with, must take a strategic height to choose and implement development strategy, it may be invincible in the competition.According to characters of lawyers industry and legal services market, analysis of Chenxin law firm external environment and internal conditions, applied with SWOT analysis, the Chenxin law firm can timely do strategic location, choice and make development strategy and Main measures to implement development strategy.The paper attempts to resolve of Chenxin business development ideas and practical problems, second, can be used as reference for other law firms business, but also wants to provide a reference for Chinese lawyers industry positioning and exploring the road of development, by research of Chenxin law firm development strategy.
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