Government Administration: How To Meet The Challenges Of Internet Opinion

With the fast popularization of the Internet in China and with the help of using this newchannel, the public opinion could be more convenient, accurate and more fully on expression,thus the network of public opinion is born. As is a new mode of the citizen's interestexpression in dotcom age, Internet opinion plays the dual role in the building of a harmonioussociety today, both have"boost pressure"and"decompression", at the same time, it alsobrings the China's government tremendous challenges in management. Therefore, in-depthexploration on the challenges brought by public opinion network to our governmentmanagement, and proposition to promote Internet opinion challenge, innovation inmanagement countermeasures, not only has important theoretical significance, but also hasthe distinctive practical value. Firstly, this paper begins with the public opinions introduction,briefly discusses the rising and development of public opinions in our country, and thenanalyses the development identity of Internet opinion in our country and its social influence.Secondly, it defines the connotation and the characteristic of the Internet opinion precisely.Thirdly, based on this, this paper has a key analysis on the challenge which was brought bythe Internet opinion to the government. On one hand, the network has the promoting effect toChinese government management; on the other hand, Internet opinion makes the governmentinevitably face to some questions as digital divide, anarchistic, information security, etc.Finally, the paper puts forward the main countermeasures about the government managementinnovation based on the network. Taking a long view, to safeguard the rights of networkexpression, as well as to actively promote the collegiality between the government and thenetizen, and build the harmonious mechanism between them.