| With the information age, television and sports are getting closer, the advent of television to expand the impact of sports, sports its own unique charm to win hundreds of millions of TV viewers. TV sports dissemination of its ratings high, wide audience, content-rich, broad theme to inspire emotion, affecting the people, the rapid, efficient, professional and strong characteristics of transmission through the television media to promote the sport into the public life. TV media as the nerve center of the community, a source of social power, unlimited space to expand the dissemination of sports, contributed to the realization of global Olympic movement. TV sports spread its independence will affect the community values, build community, to guide the community. Sports and television media through marriage, it has the build and change the meaning of the concept of the dual representation.Physical education in our country is based on "stage sports" and "End of Sports" combination of education, physical education on the "lifetime sports" the inculcation of ideas and methods of guidance is very important. However, the general physical education model alone is difficult to cultivate lifelong awareness of urban residents the purpose and requirements, Cheng Shi urban ways and means of participation in sports should be consistent with his physiological and psychological characteristics:Duo Yanghua, liberalization, and fashion. TV Sports Communication rapidly penetrated into the community of Gege levels of urban values, urban residents of the sports, sports Yi Shi Action mode and have certain positive influence, role that television sports Chuanbotigao quality of life in the city Chengshijumin sports, Peiyangzhengque awareness of sports values and life-long sports, a social science and sports studies in an innovative and important aspect.In this study, urban city dwellers to cultivate lifelong awareness, improve urban quality of life of urban residents the ultimate goal of sports, the use of literature, questionnaire, logical induction, mathematical statistics, interviews and other research methods, urban residents through the city Contact TV situations and television sports dissemination of information dissemination on the urban sport urban sports values, sports participation and leisure life, and impact of research, identify problems, analyze problems, to change the way city participate in sports and urban form of single status improve the quality of life of the Sports City to foster lifelong awareness of urban residents has some theoretical and practical significance.
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