Marketing Strategy Research Of Shenzhen Hua Zhang MBA Exam Training Services

In the 21st century, the increasing competitive pressures of the job market, and the increasing social demand for high-quality talent, influence and promote the development of China's MBA training industry, and driven MBA exam training industry entered a rapid development period.Shenzhen Hua Zhang Education Consulting Co., Ltd. is a professional MBA test counseling agencies. Over the years, it has helped many candidates successfully passed MBA entrance exam. By study Shenzhen Hua Zhang MBA exam training, this article expands the analysis and discussion.Through the combination of services marketing industry-related features, the use of related disciplines theory and methodology, and in the light of the work experience in Shenzhen Hua Zhang, this paper ultimately analyzes Shenzhen Hua Zhang how to set down appropriate marketing strategies to face the huge industry development potential and the huge industry competition pressure in the same time, then evaluates their effectiveness. This paper also discusses how to create a more competitive service marketing strategy in order to obtain greater market share.This first part of the introduction, through a brief description of Shenzhen Hua Zhang and the industry, describes the research background and significance, and derives the research methods and ideas. The second part discusses the important and relevant service marketing theory by refers to the literature reference. The third part make a comprehensive analysis of the business environment from the external environment of the MBA exam training industry to the internal existing problems of Shenzhen Hua Zhang. The fourth part use SWOT analysis strengths, weaknesses, opportunities and threats of Shenzhen Hua Zhang in the industry, then expatiate on the formulation of marketing strategies and effect evaluation of Shenzhen Hua Zhang. Part V presents the appropriate safeguards aiming at the status quo of Shenzhen Hua Zhang.