| Expo would be called the "Olympic Games of the economy", and also be"Olympic Games of the Travel."Expo would play a huge effect to itshost country, its Success stems fromattracting the flow of people.2010 Shanghai World Expo held in Shanghai successfully. What is the reason? How isthe perception of visitors to the Expo site?This paper choosesuniversity studentsas Perceptionsubject, using statistical tools SPSS13.0 toanalyzedata from market research, by which to analyze the supply perception of university students in Shanghai World Expo Park,we believe that the analysis would provide a reference for the future sustainable use of Shanghai World Expo Regional,planning and development of our country's exhibition. The core of this paper is divided into three parts:First,make a summary of the study.This sectionintroduces the development of World Expo history, clearing the meaning of perception, reviewing related research about perception and Expo, which helps to understand theory and practice of this research, and to determine the direction of this article and the basic logical structure.The second part is empirical research. This section describes the overview of Shanghai World Expo site and sets up Shanghai World Expo evaluation index system of student' s perception by the eight common factors,33 evaluation projects,Questionnaire proved to be reasonable bypre-survey.The formal survey data conducted descriptive statistics, reliability and validity, factor analysis, correlation analysis by SPSS13.0to verify the earlier students'perception of evaluation index system reasonable, finally the paper measures out index weight on the Shanghai World Expo Assessment System for Students perception and college students' overall perception in Shanghai World Expo Park.The third part is discussionand summary. This section discusses enhancing strength of student perception in Shanghai World Expo, anglicizingthese strategies on enhancing perception of university students in Shanghai World ExpoPark, finallythe paper summarizes the text conclusions, the present lack and prospects of research.The shortcoming of this study includes three parts:measurement and analysis of perception for Shanghai Expo park is just preparatory and exploratory;main indexes center on tourists' evaluation,which is not good for knowing Expo park as a whole;Only perception system is built in this study and perception model is not formed.Future study should overcome shortcomings above,so it will need enlarge sample,widen research perspectives and deeply probe into relationships between perception factors,thereby an integrated theory system about Expo park perception will be educed at last. |
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