Improve The Effectiveness Of The University Persuaded Education Bases On The "Attitude Change Theory"

University persuaded education as to the basic method of Ideological and Political Education, and it's effective use directly related to the effectiveness of the ideological and political education. Article bases on the"attitude change theory"of social psychology, and explores the effectiveness measures of the university persuaded education under the guidance of marxist theory. Including the following three parts:The first part is the logic starting point and theoretical support, analyzes the connotation and theoretical basis of the university persuaded education. In defining the university persuaded education basis, I explore it's type, elements and each element of the status in the process of using the university persuaded education. And I comb theoretical support to enhance effectiveness of the university persuaded education. Including marxism on social existence and social consciousness of the dialectical relationship between theory, marxist dialectical relationship between the internal and external causes theories, core of the concept of scientific development"people-oriented"and Hoffrand's"attitude change theory".The second part is the cornerstone of this article, is the logical basis to research effectiveness measures of the university persuaded education. Discussing the problems and related factors of the university persuaded education in the basic of attitude change theory. First of all, I analyze the feasibility of the university persuaded education to introducing Hoffrand's"attitude change theory", namely correspondency analysis. Then I analyze the influence factors of the university persuaded education's effectiveness in the basic of attitude change theory. Including ideological and political education, ideological and political education content, college students and university persuaded environment.The third part, I discuss how to effectively use the university persuaded education. I put forward countermeasures to improve the effectiveness of the university persuaded education in the basic of exploring the principle of the university persuaded education. Play the leading role of educators to achieve the unity of individual ability and personal charm; Raise the level of educational content, to achieve dominance and diversity in unity; Enhance the education process of dialogue, to achieve equality with the two-way interaction between sexuality; The main body of college students, to achieve unity of guidance and autonomy; Optimizing the environment to persuade universities to achieve richness and unity of penetration.