The Study On Development Strategy Of The Jinghan Education

This paper shows that the direction of Jinghan Education Company, (Jinghan) in which to improve enterprise's kernel competitive power, and promote the health of sustainable development and enhance of enterprise to coagulate the break with the development of great significance and will effectively promote a business from the excellent way of excellence.With Personalization Education g Market in China has experienced the introduction stage and development stage, and has been gradually entered the market maturity stage, with competition increasing, and with the increasing competition, plus some small agencies are not standardized, low level of teaching, scientific charges, leading to market confusion, and less and less differentiated teaching methods such constraints, the domestic expansion of most education rate is slowed down. These have also increased the difficulty of Jinghan's business operations. This paper elucidates the advantages, disadvantages, opportunities and challenge of the Jinghan, and through internal and external environmental evaluation, from a strategic perspective on business a comprehensive analysis.In addition, the paper also shows that Jinghan's business promotions were discussed in detail. Recognizing that only with well-known brand of education, unique teaching methods and advanced management concept of enterprise can grow and develop. Recognizing that only with well-known brand of education, unique teaching methods and advanced management concept of enterprise can grow and develop. face of many competitors, this paper discusses A business can take a variety of advertising, through the integration of advertising resources, reduce the total cost to strengthen the publicity power of the brand, regulate the internal processes through continuous management and teaching management and new product development and enhance their core competitiveness. The paper also use SWOT analysis of the A scientific analysis of business and strategic development proposals put forward. In my opinion, Jinghan industry as China's giant children, one of the opportunities and challenges facing the development of strategic business decision to choose to be the key to its survival and development.