Research On The Development Strategy Of Secondary Colleges In Applied Local Universities

With the rapid development of China's market economy,the growing of comprehensive national strength and the universal two-child policy,the demand of society for education teachers is is increasing year by year,normal universities and colleges in our country are developing rapidly,however,normal colleges and universities are also faced with big challenges,the traditional management mode and method of can no longer adapt to the need of changes of today's market.The problem of students'difficulty in employment caused by the expanding enrollment of colleges and universities still exist.In order to adapt to the development of economy and satisfy people's desire to get better education,normal colleges and universities must keep pace with the current situation,compete positively,gain the initiative of competition,make great changes on their practical situatio.All of these need to break the traditional rigid thinking and the consolidated management mode and using the modern strategic management theory and method to give guidance.In this environment,the elementary education department of PX college,with the largest number of students in PX college and a long history of schooling,it once did huge contribution to the local elementary education cause.With the economic development,the reforming of the society and the adjusting of the higher education policy,for the long-term development,the elementary education department must work out competitive strategies which are fit for its own development,thus grasp the opportunity,strengthen its own competitive,train people that can fit the requirements of the local economic development,lay foundation for further progress of the department.This paper first illustrates the background and the significance of the study of PX elementary education department,review the relevant strategic theory and the tools of management analysis then,using SWOT,PEST,EFE,IFE as strategic analysis tools,analyzes the Internal and external environment of elementary education department of PX college,explores competitive strategies which are suitable for the development of elementary education department,and designs strategy implementing measures in five aspects to ensure the effective implementation of the strategy.It also contains some common problems and solutions,which can give reference to the brother schools and for communication.