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Sexualized Information And Its Impact On Sexual Concepts Of Collage Students A The Empirical Research In Hangzhou

Posted on:2011-12-05Degree:MasterType:Thesis
Country:ChinaCandidate:X P WuFull Text:PDF
GTID:2167330338477684Subject:Communication
Abstract/Summary:PDF Full Text Request
In the era of Attention Economy, the media are devastating for catching the audience's attention, which leads topics and information about gender and sex become one of the major compositions of communication. Selling the point of sex and gender has been worked as an essential tool in the procedure of producing. There are two hypotheses discussed in this dissertation that are aimed to prove the social ethics are experiencing pluralism, during which attention economy has also become a powerful force to influence social attitude, epesically on the sexual concepts.On the base of the research method of text and textuality of selected issues, three district newspapers and one television programme, it is proved that the first hypothesis stands up that the pan-sexualization of media does bring media staffs to pay more attention to stress sex and gender in the fields of content and communication technique so as to cause high frequency of this kind of information in the newspapers and TV programmes. On the base of small sample survey and interview of selected students group, the validity of the latter assumption is also proved that the sexualized information does influence most collage students, resulting in their higher tolerance, lower moral stress of conducting non-mainstream sexual activities with fewer modifications in attitude and action when it comes to their individual affairs.
Keywords/Search Tags:pan-sexualization, attention economy, social cognition, attitude
PDF Full Text Request
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