Research On The Gyms Operation Strategy And Management Of Guangzhou Universities

With the sustained and rapid development of our social economy, the profound changes of the national people consumption level, consumption structure, have taken place. As potential leisure consumption, sport has gradually occupied certain proportion in the national consumption structure. And the number and quality of stadiums is the indispensable professional places and the main platform as exercise and sports leisure. There are more than900000various kinds of stadiums, but at all two-thirds levels is located in the school system. Therefore, as an important part of the Chinese sports, college sports is endowed with new historical mission in national fitness career, and college stadiums to enhance its service society and realize the social function become the needs of the development of contemporary Chinese sports work.With many international and domestic large events held in colleges and universities, colleges and universities stadiums how to operate efficiently is becoming a hot spot of domestic research. Around the facility operation strategy and management of colleges and universities, Many scholars have carried on the all-round exploration, and also produced many excellent results. However, when reflecting in the economics of sports resources, we found that most scholars were keen on strategy, the description of the strategy implementation was often not enough integration, and effective implementation of strategy was discussed for less, which made the strategy in the execution of a top-down loopholes.The balanced score card was applied as the basic theory of this study. Based on the current research results at home and abroad, the study used the advanced strategy analysis tools of SWOT analysis to scan the external environment and internal conditions of the universities stadiums operation in Guangzhou. By logical reasoning and analysis, the study put forward the strengths, weaknesses, opportunities and threats of the universities stadiums operation in Guangzhou. Using the SWOT matrix analysis, the study discusses the SO, ST, WO, WT strategy. According to the result of SWOT and the SWOT matrix analysis, modeled on the strategic map template, the study built up the strategic map of the universities stadiums operation in Guangzhou in order to complete the strategic planning and description. According to the four basic dimensions of balanced score card, the study determined their respective strategic theme, strategic objectives and measure index and construct the balanced score card of the universities stadiums operation in Guangzhou to complete the strategy implementation and strategy evaluation. At the same time, the study regards the stadiums of Guangzhou University as a case to expound the realization of the strategic management process.The aims of the study are to promote the comprehensive exploitation and utilization of the University stadiums after the Asian games in Guangzhou, the development of Guangzhou sports industry, the coordinated development of universities stadiums and the social stadiums, the rapid growth of regional economy as a whole, to provide the reference and basis for the relevant government departments to formulate related policies and programs.