The Research On Competitive And Developmental Strategy Of National Non-academic Educational Training Organizations

The non-academic educational training plays a great role in our national education system. Nowadays, the market is directing into marketing-divided, brand-managed and chain-business, which is inevitable to re-allot the market. How to get competitive advantage by the competitive strategy and get further development and expansion by the developmental strategy in the fierce markets? That's a serious problem for those organizations during their competitive and developmental period. Therefore, it is significant to research, construct and implement the strategy for the non-academic educational training organizations by the theory and tools of strategy management. By using the theory and pattern of strategy management for reference and combing the market's actual competitive and developmental environment, this thesis fully researches the analyzing of strategy environment, the strategy selecting and actualizing. At the beginning, this article summarizes the external strategy environment, vocation environment, inner key conditions and ability with the analyzing tools PEST, Porter's 5 Competitive Model and Inner Key Factors. This is aimed to generalize the opportunity and threat, the strength and weakness of the organizations. However, merely analyzing those general problems is not enough. The training market exits different kinds of strategy groups. Therefore we adopt the Strategy Group Analyze Table to analyze the SWOT conditions of Strategy Groups (SG), and match the national five classical SG with corresponding competitive and developmental strategy. These strategies are the Difference Focusing Strategy, the Focalization Strategy, the Concentrative Strategy, the Best Supplier and Allying Strategy, the Integrative and Collectivized and Chain-Business Strategy. Also we discuss the Brand Strategy for all the organizations. Finally, we discuss two key measures in the strategy actualization, which focus on the strategy target and ensure its successfully actualization by seven sub-measures, and which set up the Controlling System and Performance Evaluation System to strengthen the strategy controlling. By utilizing the research pattern of strategy management, this thesis is aimed to search after and establish the strategy management pattern, and instruct the organizations to win its competition and development.