| Based on the data collected by questionnaires , personal interviews and the analytical methods of Dissemination, by analyzing the influence of popular magazines on the popular culture in the universities, the study compares the contact levels to the popular magazines in different type of universities and investigates the differences of the influence among different universities. The report consists of 7 sections.Section 1 summarizes the objective of the study. The study design is introduced based on the literatures review.Section 2 describes the basic condition of the survey samples and analyzes the contact levels to the media in three universities.Section 3 analyzes the differences in the sense of idol-admire and the mimic actions to idols among different universities. The influence of popular magazines on the idol-admire is also discussed. The report points out that there is a negative influence of the idol-admire actions. The correct ways to handle idol-admire actions are suggested.Section 4 analyzes the differences in the sense and actions of consume among the samples. The influence of popular magazines to the popular trends of consume is discussed. Several problems in the popular consume are pointed out.Section 5 discusses the relation between the popular magazines and the popular slang. The reasons for the appear of slang and their influence are pointed out.Section 6 discusses the relation between the popular magazines and the Internet games and languages. The influence of the popular magazines on the Internet culture in the universities is also discussed. The report points out the influence of the Internet culture on the university students. Several suggestions are given for the universities to deal with the influence.Section 7 draws the conclusions based on the study. We further discuss the reasons for the appear of popular culture in the universities and discuss it's influence on the socialization of university students. Some suggestions are given.
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