The Investigation On The China University Volleyball Match Actual And The Countermeasure About It's Marketability

As the very item which rushed out of Asia to the world and obtained great achievement, Volleyball game has already became one of the most bent activities for university students .But the Chinese University Volleyball Match(CUVM) now executes laggard SaiHui system now, which marketability very low. CUVM must go towards the market soon after.This paper applies the method of documents, investigating method interviewing method, mathematic statistics method, logical analysis method etc.The 2005 CUVM is our researching object .This paper investigates and analyzes the CUVM's actuality, and summarizes some problems as well. The investigation includes: the organizing and managing condition of CUVM; it's position in university education; it's function in high level athletic talent training; it's market actuality. The problems primarily on: paying no attention to the university volleyball game; the funds not enough to CUVM; the organizing and planning are simple oppositely, the arrangement for time,traffic,ground and building have many shortcomings; the propaganda is lack; the athlete isn't very positive, the combination of game culture is lack; The cognition of the game's role is utility etc.This paper analyzes and summarize the data about CUVM marketability, expounding the CUVM marketability model: Upgrade CUVM to CUVA. the specific conception will be demonstrated through analyzes cy development,market constitute and business.This paper expound the study of countermeasure basing on the new product CUVA marketing,laying emphasis on the marketing process of the planning stage .Firstly we discussed how to construct the capital support system of CUVA, which includes finding the CUVA sponsor and strengthen the university sports blood function through...