The Research On Money Raising Strategy Of Non-Profit Organizations

Common development needs cooperation thinking, especially in this diverse structure and benefits corpus sociality. However, NPO always be seem as the controlled object by government, rather than with the attitude for resolving various social problem cooperatly, which resulting NPO's corpus realize and ability weakly. Particularly, NPO's development is tremendous restriction by fund lacking, which hard to undertake the social working talent which government transferring. So, it is a critical mission to raising the money raising ability of NPO.The NPO's money raising means NPO make use of resources to achieve the aim and mission of themselves. In fact, the"nonprofit"of NPO don't reject earnings spirit and business behaviors, and the demand of reality making it is possible to raising money. The money raising should obeying some certain principles. The macroscopic environment is the exterior background of raise funds strategic, various factors of macroscopic environment can influence aim of money raising to realize.The NPO's product market and money raising market should be well balanced, which request NPO providing the high-quality products of certain amount to keep the balance with funds market. Because NPO are also a production organization, they provide quasi- and public products, as a result the image of NPO influence the quasi- and public product as the realization of degree and money raising purpose that the public accepts. Adopt different marketing strategy to the different consumption market, provide different quasi- and public products. It is an important part to dividing the endowment's intention of NPO's marketing strategy. Abandoning the opposition thinking, it is a kind of relation of cooperation among NPO,government and business enterprise. The money raising activity of NPO also need support of government and business enterprise, improving the ability of common money raising, promoting NPO's whole level and ability.