| Ballroom dancing is not only a new cultural and artistic projects, is a fitness athletics sports, is the perfect combination of art and sports. \ "Tongshenghu cup\" in hunan province from hunan sports dance, ballroom dancing championships is the international standard dance association, hunan sports dance association jointly organized a very influential events across the country, from 2004 to 2013, has held 10, participate in the total number of more than hundreds of people. \ "Tongshenghu cup\" in hunan province sports dance, the international standard dance championship in hunan province, has formed the brand competition, also produced a certain influence in the country. Through more than 20 years continued to hold a dance party, hunan to establish and perfect a set of effective dance competition mechanism, has introduced a large number of star names, led to the popularity of dance career and improve in the province.Gb ballroom in hunan province has been always think it is a professional rigorous national events, in all previous is not allowed to participate in any commercial elements, to ensure its professionalism. That began in 2013 has changed operation mode, to commercialise competition, expand the influence, to let more people know and love of the desire and purpose of ballroom dancing. In this context, \ "tongshenghu cup\" in hunan province sports dance, ballroom dancing championships commercialization will become particularly urgent. The commercialization of this event has a close relationship with the process of development. Therefore, in the market economy and the sports dance to the Olympic Games under the new situation, the \ "tongshenghu cup\" in hunan province sports dance, ballroom dancing championships business development present situation, advantages and disadvantages, to \ "tongshenghu cup\" in hunan province sports dance, ballroom dancing championships, and even the development of national sports dance competition has important theoretical value and practical significance.This subject adopts the methods of literature, questionnaire, expert interview and logical analysis, mathematical statistics and other scientific research methods, the \ "tongshenghu cup\" in hunan province sports dance, ballroom dancing championships business present situation and the development countermeasure has carried on the thorough research.Although that began in 2013 has change the operation mode, to commercialise contest but commercialization is still in groping stage, still exists some problems that cannot be ignored, main show is: less sponsors and single, intangible asset development is not complete, single ticket resources use improper sales channels, advertising resources messy problems such as lack of integration. For \ "tongshenghu cup\" in hunan province sports dance, ballroom dancing championships all sorts of problems that exist in the commercial operation put forward the corresponding development countermeasure. |
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