Real Diagnosis Research On Values-watching Psychology Of Male University Students Audiences About Live (Relay) Broadcasts Of NBA Games

Since in 1999 the country for our first time in the institutions of higher learning implementation expansion recruitment of students, the university student had once qualititive leap in the university development scale. As one special community, university student's correlation research all pays attention for the entire society. Since the audiences in the near 20 years always is an important topic in a news dissemination study. Therefore the author is attempting the university student research and the audiences unifies, carries on the male university student NBA sports game live (relay) to broadcast audience's investigation and study. After consulting the massive reference, the author attempted has been carried on "Live (Relay) Broadcast at the Hubei University Male University student NBA Sports game Audience's Questionnaire", according to the above and conducted the investigation and study.The author utilizes the literature material method, the questionnaire survey procedure, the expert interview method, mathematical method of average, logical analytic method research techniques and so on. Take Wuhan University of Technology, Wuhan University of Science and Technology, Chinese Geology University (Wuhan) Jiangcheng institute, Hubei normal university four colleges and universities 240 in the university non-graduating class male university students as the investigation and study object, Through the research, grasps the university student audience's individual values, the social culture values and the sports event reception of TV psychology, for sports administrative department, university sports control section and gym instructor when formulation correlation policy, measure provides refers to effectively, thus further impetus university sports popularization and even university student physical and moral integrity development. the conclusions main obtain :1.Live (relay) broadcasts at the Hubei university male university student NBA sports game the audiences in sports game season leisure time interval contact medium way from high to low order is: Television station, network, newspapers newspaper, magazine, broadcasting station.Live (relay) broadcasts at the Hubei male university student NBA sports game the audiences paid attention the sports game the way is multi-dimensional and has the selectivity.2.Factor analysis result discovered that,Live (relay) broadcasts at the Hubei university male university student NBA sports game the audience individual values had 3 factors; After the cluster analysis tribal grouping tribal group naming has"the self-respect to get on well with others","the stimulation leads a life of comfort","lightly".Live (relay) will broadcast at the Hubei university male university student NBA sports game the numerous social culture values had 13 items. After the cluster analysis tribal grouping tribal group naming has"the reality suavely","frank","enterprising"; Live (relay) broadcasts at the Hubei university male university student NBA sports game the numerous psychology had"infatuated"8 factors; After the cluster analysis tribal grouping tribal group naming has"the intellectual type""dedicated","the goal".3.Corelation analysis results discovered that,Live (relay) broadcasts at the Hubei university male university student NBA sports game the audience individual values and the social culture values has 8 group of project remarkable correlations;Live (relay) broadcasts at the Hubei university male university student NBA sports game the audience individual values and the looker-in psychology has 7 group of project remarkable correlations; Live (relay) broadcasts at the Hubei university male university student NBA sports game the numerous social culture values and the looker-in psychology has 19 group of project remarkable correlations.When live (relay) broadcasts to the male university student NBA sports event is carried on the audiences the guidance and the influence, wants overall evaluation its individual values and the social culture values; The unceasing creative reform existing NBA sports event live (relay) broadcasts the propaganda form, obtains more university students the numerous attention resources, simultaneously is "All the people Fitness Implementation Summary" the comprehensive realization stores up more reserve resources; The university control section should unify the department concerned common creative is watches the NBA sports event in the school university student live (relay) to broadcast provides the multi-channel ways; May establish the university male university student NBA sports event live (relay) to broadcast the audiences is appraised the model, take the scientific nature, the usability serves well as the university student sports.