Study On The Influence Of The Values Of University Students And Countermeasures Of Fast Food Culture

With the rapid rise of contemporary China, hundreds of millions of people in order toachieve China dream unremitting self-improvement, to maximize the efficiency isincreasingly valued by every dreamer. Fast food culture as a kind of cultural form,because ofits user-friendly, convenient and quick, entertaining entertainment has the characteristic, isadapted to the needs of most people in modern society whichpenetrated into every cornerof daily life. Commercial times growth of contemporary college students in the marketeconomy, most of them in the thought, will have some secular and weak, suchfeatures gradually to enable students to become a fast-food culture consumption in the activegroup. Fast food culture is like a free inbetween convenience and fallen double-edgedsword hanging over the future of the motherland on this group. A sharp knife, cut out theefficient, cut to cognition,cut to mature; the disadvantages of blade, cut out theimpetuous, chop away chopto the decadent morality. The contemporary university students inthe process of receiving the fast-food culture, not only caused positive influence on theirvalues,but also appeared in many negative effects[1].This paper is divided into four parts except introduction and conclusion: the first part isan overview of fast food culture. Introduces the fast food culture in the development ofChina’s formation, expounds the basic connotation of fast-food culture and rapid "hunger", thelack of "nutrition", the basic characteristics ofcommercial culture. The second part introducesthe current situation of fast-foodculture on College Students’ values influence. This part of thecontents of a specific analysis on the status quo of fast-food culture values of collegestudents twopositive and negative effects caused by the proposed shape, have a positiveimpact at the same time the negative impact is not conducive to the healthy growth of CollegeStudents Outlook on College Students’ value concept of fast-food culture, thus causinggreat resistance to the university students to establish the correct values. The fourthpart find fast-food culture view causes negative effectson college students value. Pointsout their defect defect hazard, own characteristicsof fast-food culture of present highereducation with the existence of thecontemporary college students, become the three major causes of fast-food culturenegative influence on College Students’ view of value. Thefourth part proposes theconcrete countermeasures to solve the problem of fastfood culture negativeinfluence on College Students’ view of value. First of all, should playa guiding role of social science and culture, secondly colleges and universities to improvetheguidance measures, and finally to strengthen the cultivation of College Students’comprehensive quality. Hope these measures can really be a reference to thefuture valueseducation of college students to provide help for the current college students’ physical andmental health development, set up scientific and correctvalues.Contemporary university students bear the future of the motherland, the hope of thenation, can correctly treat the boycott of fast-food culture, establish the correctpositivevalues is essential to the growth and talent of College students. In view of this, research onthe fast food culture influence on the values of the contemporary college students and findout the corresponding countermeasure, has the very vital practical significance to thedevelopment of the whole society.