| 21st century is an era of knowledge, information and communication, in which knowledge economy whose centre is high-technology, takes a main part. Its prosperity directly depends on cultivation and use of knowledge and useful information. The comprehensive power of one country and international competitiveness will depend on the ability of obtaining, using knowledge and creating new knowledge, which is competition of human resource. Globalization and revolution of information and communication technology means a necessity to set up a human-centered development model. Alternations of economic shape will at least relate to the following problems: new market economic countries and districts appear; the flow of labor and capital increases; new rural and industry economy appear; economic globalization. Only relying on formal personal experiences and tuition, people can no longer handle the current complex problems. So keeping studying for updating knowledge, knowing about and handling new ability become necessary to cope with new challenges. According to the statistics of China Enterprises Union Consultation Service Centre, by 2015, 90% managers of Chinese enterprises will be changed, which means a large demand of MBA training. How to produce a large sum of professional managers? Besides social practice, more managers will make them known through on-job MBA training. On-job MBA training has become a key method of cultivating administrative person since the reform and opening up.Huazhang MBA Training Center, set up in 2001, has been 7 years. Huazhang is a famous test training institution and had always been dedicating to the development of MBA educational project in China. Changchun Huazhang MBA training centre is the biggest MBA test training institution in Changchun city in these years. Since 2004, Changchun Huazhang MBA training centre has largely cooperated with many universities in Jilin province. Its main cooperation partners include many famous commercial and administrative schools like commercial school of Jilin University, Changchun Taxation College and so on. It has been able to collect the educational resources of teachers, lessons and educational brands in Jilin province. As the leader of MBA training, Changchun Huazhang MBA center has a good experience in both marketing and service, however, there are some problems and shortcomings in these aspects, including: (1) strategic direction is uncertain ,which led to the development of blindness, lack of organization cohesion and low staff loyalty. (2) The building of enterprise culture has become a mere formality, ignoring the spiritual shaping of corporate culture, relying only on incentives of money, focusing only on physical culture development, neglecting intangible cultural mold, keening on marketing planning like advertising packaging, pursuing less important part of building of enterprise culture. In the center a good learning atmosphere is not created, and a highly efficient learning organization can not be formed. (3) There is not a unified human resources strategic planning in human resources management, and the parts of human resources management are not complete. Organizational structure is irrational, lack of an effective performance appraisal system, and there is an obvious blindness in training and mobility in staff. Based on the above problems to be solved, this paper is divided into four parts: the first part introduces a research background, as well as the research methods and ideas. Firstly the paper introduces the current status and some of the problems of domestic MBA training: because of the needs of domestic MBA training and rapidly developing market, MBA training has become hot in the training market for the past two years. According to conservative estimate, there are over 4,000 professional MBA training consultation companies all over the country. But there are some low-quality ones. Most are without professional teams and services they support are without characteristics. Secondly the paper introduces the threat posed to us because of the leading international MBA training landing on China. Finally, using modern marketing theory, the paper does some research on problems of marketing theory, operational characteristics and marketing strategies of training institutions in Changchun, hoping to obtain some theoretical innovations and practical success.The second part firstly introduces the birth and development of Changchun Huazhang MBA training center, with the current conditions, and gives a flowchart chapter of MBA teaching of Changchun Huazhang training centre. At the same time, introduced Changchun Huazhang training centre management capabilities; its management capabilities were described and analyzed. Center introduced the basic organizational structure and gives training centers organizational chart. At the same time on the functions of various departments and division of labor. They also discussed Changchun Huazhang training centre., the existing training center some of the problems.The third part analyzes the marketing environment of Changchun Huazhang MBA training centre, and Changchun MBA training market and competitors are also analyzed. First, the impact of training on market factors. From the macro and micro factors analyzed the factors affecting our training to market factors. Now at the same time talking about the various types of training institutions abroad to enter the market and the development of training in Jilin Province and prospects. Secondly, Huazhang MBA training centre in the external marketing environment for analysis. Changchun MBA training on the market, competitors were analyzed. Use of PEST analysis, counseling on the Changchun City MBA training market macro environment for analysis. Porter' s five forces model and his general strategic analysis methods are cited. Changchun Huazhagn MBA training center' s two main competitors, Taiqi MBA training center and SUCCESS MBA training center, are also introduced and deeply analyzed. Finally, Changchun Huazhang training centre in the internal marketing environment for analysis. After the above introduction the paper makes some simple SWOT analysis of the present stage of the Changchun Huazhang MBA training centre, covering the following contents, (1) opportunity: the high-speed development of training market; (2) threats: the number of training institutions is large, and the market competition is intense; (3) advantages: high brand awareness, rich in teachers, experiences in teaching management and training; (4) disadvantage: the management system, products and services and marketing channels are lagged behind. Finally, it analyzes the main reasons: strategic issues, the building of enterprise culture, human resources management issues and other issues. And, it gives an analysis on marketing capacity of Changchun Huazhang training center, and some introduction of recent marketing strategy. The fourth part is the practical research part. Taking Changchun Huazhang training center as a case, with the comprehensive use of the previous theory it offers the marketing strategies and implementation measures of Changchun Huazhang MBA training center. First it introduces strategic choices of marketing for Changchun Huazhang MBA training center. Then it subdivides the market and has redefined its target market. Leveraging strategic and programs are proposed. Secondly, from the price, product, marketing, channels, procedures, service people, environment and policy it gives an analysis of the marketing strategy toward Huazhang MBA training center. Finally, this paper offers an example of 2006 MBA Autumn Marketing Class held by Changchun Huazhang MBA training center.From analysis of growth process of Changchun Huazhang MBA training center, this paper focuses on its marketing strategy, methods and evolution of marketing. Some practical marketing experiences have been generalized and it offers some marketing strategy recommendations and countermeasures based on the marketing aspects of Changchun Huazhang MBA training center. I believe this paper is meaningful to Changchun Huazhang MBA training center to enhance its competitiveness in training market. And it is also valuable and meaningful in reference to other training enterprises in the training industry to strengthen and improve marketing.
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