| Since the 1980s, many Universities in our country have been attempting to utilize management by objectives (MBO). The practice is, materially, the actual utilization of MBO thought theory in the College and University management and the practice of Drucker Management in some field. The Carry-out of MBO in the university, in fact, implement effective activity of driving and the restraining over the special management object. The incentive and the restraint are two kinds of movements which have the organic connections usually existing in the MBO practice by the complete and unified form. Because the incentive and the restraint lie in the links of MBO activity, thus the drive and restraint in MBO for university is a complex problem which belongs to multi-objective, multi-content, the multi-form, the multi-factor, the multi-method, the multi-stage. Obviously, the special, systematic and overall study on it, will certainly lay the solid foundation for the practice of the university management by objectives.The article focuses on Motive Theory and firstly explores fundamental thoughts of the incentive and restraint, secondly introduces their characteristics, relationship and existing form, thirdly gives the measures of optimizing effect. The main body of the paper involves into three parts (not including the introductory remarks and the conclusion): The basis of theory the incentive and restraint in MBO for university is introduced in the first part which mainly includes Hierarchy of needs theory by Abraham Maslow, X&Y Theory by McGregor, Skinner's Behavior Correction Theory, and Adams's Society Comparison. The relation, the characteristic and the form between and of the incentive and restraint are discussed in the second part with the purpose of discovering the differences from the general drive and restraining in management and improving the mechanism of incentive and restraining of MBO for university. In the third part, the above mentioned aspects are reflected from the practice. In the final part, the optimizing measures of the drive and restraining function are expressed.Although still applying the traditional research means such as the literature research, the comparison research, it concentrates upon the implementation systematic characteristic and the overall coordination of the incentive and restraining in each link. |