An Analysis Report For CBA Basketball Club Financing

Professional basketball clubs,the essential units and entities of professional basketball,have substantial effect on Chinese professional basketball market.In the past 13 years,the components of Chinese basketball club's sponsorship became versified and immingled.Actually,Chinese basketball club is a profitable enterprise, and an independent economic entity.By offering the service to the whole society,the Chinese basketball club gets its profit.Under the market economic system's fast development,our basketball club's development will become more and more standardized.The characteristic of profession will become more and more obvious.Since we are at the initial stage of the development of basketball club and the low level of the market economic,the most clubs have not yet set up a set of profitable model and a stable cash flow.There is no assurance for the club to pay its debt.Besides,the risk control system of the national economic bank,it is very difficult for the club to get financial support and a loan from the bank.So,the financing difficulty has been a choke point and Chinese professional basketball must build up the multi-financing system,absorb all kinds of capital to develop basketball clubs in china.This paper focuses on the financing problems of Chinese basketball clubs.By literature and logic reasoning,and according to the financing theory of professional clubs,we analyses and studies the actual state,characteristics,difficulties,and associated factors of the financing problems in Chinese professional basketball clubs. We analyses the characteristics and the problems of the investigating-financing strategy of the Chinese professional basketball club.By reference of the experience of foreign professional basket ball,we concluded that we should confirm the purpose of financing,choice one of appropriated measures from enterprise corporation,bank loaning,and investigating financing,and considering the difficulties of the financing, the stability of the capital and value-added service.The methods of financing should transfer from Enterprise Corporation to Venture Capital.The analyses of the financing methods of national professional basket ball clubs is helpful for making the financing practice successfully joint with the global capital system,choosing commercial models of financing and investigating,as well as important to boost developments of the Chinese professional basketball clubs.