Study On Marketing Environment And Marketing Strategy About CBA In East China

In a market economy, the birth of professional basketball, is to maximize profits for the purpose of its operations is to rely on professional basketball players of the competition ability of the race-based products. CBA league operations is no exception, it is relying on the League to achieve its products to normal operation. However, the challenges faced by CBA League should not be overlooked, in the face of international and domestic competition the status of the sports market, the Chinese professional basketball league in order to survive and gain competitive advantage, we need to strengthen the League and related products based on the quality of service , in-depth understanding and analysis of CBA league product marketing environment, and to further develop the corresponding marketing strategy. Only do these, will it be possible in the brutal competition in the market in an invincible position. CBA league analysis of macro-marketing environment and micro environment in which the league and club managers get a clear understanding of the external and internal situation, is the starting point of this article. Therefore, to explore internal and external environment of East China CBA league marketing activities, to improve and optimize the club in east China marketing strategy is to study the contents of this paper.Through literature, the survey method, the logic of statistics and mathematical proof of CBA league in east China's internal marketing and external environment for the conduct of research, analysis of the CBA League East China marketing environment, and this club market environment marketing strategy to provide a basis for the club in east China marketing campaign comments and suggestions.In this paper, CBA League East China market study marketing environment, macro-and micro-environment from the start, focusing on analysis of the economic environment, political and legal environment, social and cultural environment, such as consumers and competitors. By the study found that in east China Product Marketing CBA League is the state of the environment: 1. Macro-environment for the CBA League and the CBA league has provided the development of the market to protect, to some extent, a positive marketing campaign to promote the club's smooth; 2. East China region of the CBA league consumer products market, the main requirements of high quality, league owners products and related services can not satisfy the fans is still a full range of needs; 3. CBA League East China market competitors are more league products and the quality of service compared to major competitors and there is still a big gap; 4.CBA league and clubs need to strengthen the quality of products, consumers in eastern China at the same time for the special needs of the implementation of appropriate marketing strategies. Through the optimization of marketing strategies to promote products CBA league marketing to a new height.CBA league against the current marketing environment, the status quo, this paper analyzes the marketing environment and marketing relationship, that the East China region in the CBA league club marketing should be targeted at the areas where consumer demand, product quality from start to improve the league , continued to narrow with the main difference between the strength of competitors, using a wide range of sales channels, providing a richer consumer products, and on this basis with the fans of the communication and interaction, and gradually cultivated a huge consumer groups, in order to CBA League East China to ensure the club in the fierce market competition, in an invincible position. At the same time also for the whole of the development of CBA league experience.