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Stamp Design Study Of Visual Communication

Posted on:2011-09-28Degree:MasterType:Thesis
Country:ChinaCandidate:H WangFull Text:PDF
GTID:2167360305457407Subject:Art of Design
Abstract/Summary:PDF Full Text Request
From postage stamps ever since its birth to today, One hundred years of history, from the United Kingdom issued the first set of Penny Black stamps, issued by the Qing Dynasty in China Large Dragon stamps, the above graphic design to content, both with the then backgrounds are closely linked. Britain's first set of stamps, designers in the design of its content on the use of Queen Victoria as the pattern; Chinese Large Dragon stamps are based on expression of the black dragon totem of the Chinese nation by advocating the content of images as a stamp. These stamps are design elements of the adoption, application and stamp graphic creativity, forms of content closely integrated, enabling the rapid development of stamp designs.(second)Significance of speech study(Stamp design of visual communication research) is a stamp design, as well as topics of visual design elements of the comprehensive utilization of process, from creative to the form and content; from the designer's way of thinking into a kind of aesthetic evaluation of a comprehensive study. In the course of the study, including study of the significance of its connotation of the study, so that we can identify, in the little square inch of the stamp, bears the design of such a profound meaning.(third)Study of the logic of ideasTherefore, first of all to stamp the design visual thinking as the first, up on this basis, the use of visual design in the process of a variety of design tools, all kinds of language to shape the design of the stamps to stamp the performance of the design process involved in the different forms and content of relationship. Forms and manifestations of the content are inseparable, and it is uniform, the kind of content will have the form of what kind of stamp designs.Second,Visual design and evolution of the initial stamp(first)The historical development of stamps1,Stamp Production and DevelopmentStamps with any work of art, as in design style, performance techniques, painting language, and color applications, plate making, printing and other aspects, are all left brand of the times, the reaction characteristics of the times. This is a country at a turning point particularly evident. Therefore, time stamps are also a product of historical evidence.2,Stamp promotionAfter the birth of two stamps is not a long time, other countries have started using stamps. 3,Stamp Development SummitOn the eve of World War I stamp the application reached its peak.4,Stamp LanguageAlong with the development of stamps, the emergence of a "language "-----" stamp language." The so-called "Stamp Language" is sending letters through the postage stamps were placed in a different location on the envelope, to express some of its hidden meaning.5,stamp designingIn many countries to use stamps to publicize himself. The contents of the stamp portrait heads of state from the early monarchy to the present diversity of content, such as culture, plants, technology, sports, architecture, art, celebrities and events.6,Stamp effectThe basic function is to postage stamp certificate, paste it in the mail, on the role played proof of postage paid. The spin functions are:(1) It's screen has a wide range of key advocacy role. (2) is an important symbol of national sovereignty has become a symbol of authority. (3) is the crystallization of the wisdom, coupled with the idea. Printing is superb and a fine art. It is, after entering the field of stamp collecting is the knowledge of the ocean, the image encyclopedia, has the value of art collections; (4) into the philatelic market, but also has specific commodities in nature, is a national issue of postage certificate, as securities. (5) is a historical process of the record,Development of human society in miniature, with historical relics, historical research materials properties(second) Comparison of domestic and international stamp design1. The status of our domestic stamp designIn China recently issued a stamp which, we can see that the concept of the contemporary design of the stamps has gone beyond the traditional, which is based on the traditional combined with new elements made of.2. Now I separate the concept of animal protection performance, the performance of human care concept, the characters reflect the use value of stamps, the stamp face value the art of these four aspects beginning of the study to analyze the domestic and international differences in the stamp design.(1) the performance of the concept of animal protection(2) The concept of human concern for the performance of(3) The figures reflect the use value of stamps(4) The face value of the art(third) China stamp the evolution of visual designThe first stage:in 1878, the Qing government in Beijing, Tianjin, Shanghai, Yantai and Niuzhuang (Yingkou), etc.5 to establish the Post unit, attached to the Customs, the Shanghai Customs Office, then keep a record that is printed with dragon pattern set 3 Stamps. The second stage:China in the Qing dynasty, a four-year in June (AD July 1878) started to issue stamps. Phaseâ…¢:After the founding of The People's Republic of China, October 8,1949 issued the first set of stamps, namely, "celebrating the first plenary session of the CPPCC, " commemorative stamps, a full set of 4.Third,Stamp visual design the content and scope of(first)Stamp visual design elements(1)Stamp pattern:mainly refers to stamp face, "the purpose of stamp issues generally associated with the patterns, country name, face value, description text, and trim etc"(2)Stamp on the country name:fingerprints in the stamp on the face of the country's name. "General to words, abbreviations, letters to represent the country names."(3) The stamp denominations:"fingerprint on the postage stamp on the face amount and currency units."(4) version of the stamp-ming:"In the entire edge of stamp paper bearing the stamp number, version number, Zhang number, color, designers, and printing the name and so on, collectively known version of Ming." (5) The number of stamps on the blog:"After the founding of New China, the Chinese People's Post issued commemorative stamps and special stamps, in the face at the bottom of stamps printed serial number and age, saying No. Chi."Fourth,Modeling analysis of visual design stamps(first)Stamp visual design of the shape and characteristics of demandA stamp is so popular, its topics of content and graphic design plays an important role. Subject matter of course, does not cause poor people's interest; but there is a good theme, if not a vivid graphic design to express the subject content, there is no artistic influence will find it disappointing.2, the types of stampsTo say that the types of stamps, is not a word two sentences to put it undercooked. This is a big topic, go into detail, together, can write a book. Here only briefly to talk about, and then select the main ticket types, a more detailed presentation.2, the stamp visual design modelingIn accordance with the visual design of the partition method, the stamp should primarily be shaped stamps.3, the stamp design features of the visual requirementsStamp pattern design, generally dignified and generous attention and strict integrity, to avoid too fancy. Countries in the world of early stamps, mostly portraits or symbolic head of state the country of decorative patterns, clean and clear. With the development of society, science and culture has progressed, more and more rich content of stamp images. But the stamps are miniature works of art, after all, to square inch of the way too complicated for the content of the performance is very unrealistic.(second)Stamp creative visual design modelingPeople like stamp collecting, first of all the stamps are beautiful colorful pictures attract a square inch of the world was impressed by artistic beauty inherent in the. Stamps are a small pieces of art, and their prototypes, or photography or painting. Calligraphy, etc. and so on, through the stamp designer decorated carefully drawn and processed, and then through the fine-printing-plate printing, the last has become not only comply with the requests for a certificate of postage stamps of artistic charm.Fifth,Visual design stamp color and decoration techniques(first)Color attributes of the impact of stamp designColor constitutes an important factor in the stamp, all kinds of objects due to absorption and reflection of light in varying degrees, its color is also manifested differently. Stamps as a composition, the use of color, even more careful, and only have local use, in order to enhance the artistic effect and appeal. (second)Some of the basic concepts of color(third)Regional Culture and the local popular color in the stamp designSixth,Stamp visual design style and expression(first)Traditional stamp design style and the visual manifestations of1, the traditional culture themes in the proportion of stamps and enhance the profile of assumptions:(second)Modern stamp design style and visual formsE-Stamp customers convenient also to have more than 160 yearsSeventh Stamp visual design innovation and development ofHow should we learn from foreign cultures. If for the content of the derivation of a "better than in the West" conclusion, it is definitely not author's intent.At present, countries are seeking stamp design their own innovative forms of art, the new technique of expression are emerging. In information technology, globalization of today, the art of different cultural backgrounds with each other very soon a new highlight in the integration of merged into Yigu artistic trends worldwide.When the western countries envy of the ancient Chinese tradition, we should not all of the stamp designer has said that soon as:learning foreign culture and maintaining the nation's character!...
Keywords/Search Tags:Stamp Design, Visual Communication, Study, Innovation
PDF Full Text Request
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