Sanda Professinoal Development Constraints And Countermeasures

As the reform and opening up and development of market economy, China's Sanda also accelerated the pace of development, a series of Sanda commercial competition, such as the Chinese Wushu Sanshou Competition ring hegemony, the Chinese Kung Fu and the United States professional boxing match, the Chinese martial arts Sanda Wang hegemony race, the Chinese martial arts tournament in Thailand Professional Muay Thai hegemony, China and Russia Wushu Tournament, the Chinese Wushu Kung Fu Wang hegemony races have appeared, but most of these commercial games have disappeared at last.Where is the way of Sanda? How does Sanda goes in the direction of development? In fact, as early as in 1998, the former State Sports General Administration of martial arts and the former director of the Center and the Chinese Wushu Association Chairman Mr. Li Jie pointed out the development direction for Sanda:" Only in professional road, does Chinese Wushu raise awareness, and improve level to enter the Olympics. "However, more than ten years have been quietly passing away, so far, Sanda not only has no professional eventst, but also does not enter the Olympics Games. So, what is restricted Sanda professional development? And how to promote Sanda professional development? With these two problems, I began to explore the answers.In this paper, resorting to literature and data, the questionnaire method, logic, analysis, and interviews etc, the writer analysed the development process of China's Sanda and the future of Sanda professional development, and found out the factors that restricted of the development of China's Sanda professional development, including TV the broadcast rights, Sanda tournament television media's influence, Sanda spectator event, Sanshou athletes human capital property rights, mass base, popularity, sports sponsorship, Sanda characteristics, Sanda broker participation, publicity and promotion, Sanda culture, government and other supportive efforts. Based on the author restricted the development of China's professional Sanda correlation between the main factors can be divided into five major aspects of a specific analysis. On this basis, the author proposes the following countermeasures to promote professional Sanda:efforts to achieve the live broadcast of CCTV sports channel to expand the Sanshou event's influence; improve the relevant laws and regulations, formulate corresponding policies; emphasis on universal, formulation of appropriate public Sanda rules; upgrade idea, to create an international league of Sanda; modify rules, which affect the technical and tactical game spectator restrictions; clarity athletes of human capital property rights, allow and encourage the involvement of sports agents; government policy and financial input from the add Great for Sanda supportive intensity; to strengthen international exchanges, and constantly learn from famous foreign successful experiences in fighting competitions; actively working with various media at home and abroad, and continually expand Sanda event publicity; limit the number of sponsors to raise the minimum sponsorship amount and to safeguard the interests of sponsors, the same industry choose only one vendor; improve appearance fees, prize money and so on.