The Influence Of Athlete Blog To Their Public Image

With the development of socialization, industrialization, internationalization and institutionalization in China sports industry, As well as the development of mass media, athlete has became the new favorite of our times. Positive athlet public images play an important part for their sports career, harmonious society and the strengthen of nation pride, together with strong influence to communitarian, and become the public especially young people, a model and example. As a public media of athlete blog, it play an important part of establishing and maintaining athlete public images.This research using the method of Literature Review, questionnaire, expert interview, case study analysis to research the influence of athlete blog to their public images, to provide a system analysis of the current public image of the Chinese athletes on their blog as well as the aspect of which affect the quality of athlete blog related factors in term of the motion athletes to open their blog, update frequency, maintenance status, click-through rate, audience analysis, the relationship between athletes and their blog site where the athletes blog platform, where the site running, etc. Athletes, especially the well-known athletes to open blog has become a widespread social phenomenon, and the blogs' click rate is equals to visitors' attention。so we have to standardize the behavior of blog, get to know the motivation why they open their blog, improve the quality of blog content, encourage athlete to make full use of blog functionality, drive more visitors to pay close attention to athlete blog, provide better service to their public image by using athlete blog.The different recommended positions in website of athlete blog are playing an important part of click rate, thus we have to make decent communication with website, obey the operation rule to expect a result of two wins. Athletes and their host team, should pay more attention to the athlete blog, realize that role of blog to establish and maintain the social image。 Athletes and their host team should improve the operation and management of athletes, the ability to rational use of blog as a player to establish and maintain the image of the communications platform, to show their true, honest in their blog to provide a better service of public image。Athletes should also be learned how to avoid negative images by using blogIn addition, the relevant norms should be established to avoid the "fake athlete blog" to the athletes, the image of the damage caused by. Athletes should also learn how to avoid"fake athlete blog"of the harassment, if necessary it should also use legal weapons to safeguard its own interests and image.