The Promotion Model Research Of Emerging Public Fitness Project

In recent years, many foreign emerging public fitness projects enter our country unceasingly; our country also is unceasingly composing a massive amount of emerging fitness project. However, most of these projects are only certain popularity in school, in some cases even in the school are short-lived. For the people in other areas of society, these projects are elusive. But in all areas of social life, they need emerging fitness projects. Public fitness market is most closely related with the comprehensive well-off society, is the top priority of practice development and theoretical research. The key of public fitness project successful implementation, is find one efficient path to satisfy our country present stage different level public fitness demand, and form the satisfaction model correspond to our country reality. At present, the lack of further study of satisfaction model with public fitness demand in China prevented the implementation of public fitness program and the industrial development. Base on the importance and urgency of public fitness demand satisfaction model research, in this article we use the basal principle such as sports sociology and communication theories to carry out preliminary investigation and discussion. Hope it can provide some reference for the government decision, causes the emerging public fitness project to obtain the comprehensive popularization and promotion, and then speed up the process of the Public Fitness Program.In this thesis, the concept of emerging public fitness has defined through the literature, and then introduced thoroughly the present our country emerging public fitness project demand situation, the development present situation and the promoted present situation, these situations provide realistic basis for the promotion mode construction of emerging public fitness project; And Lasswell's "5W" mode, Shannon - Weaver's "noise" concept is analyzed in detail, using the case analytic method to make the multi analysis of the causes and the problems existing in our country several successfully promoted projects, to lay the rationale for emerging public fitness project promotion model construction. Based on this, we discuss the concrete promoted step and the safeguard mechanism in the emerging public fitness project promotion model, and have drawn up in detail in community's promoted plan. Then, take in the Tai Ji exercise community promotion as the case, confirms the effectiveness and the feasibility of this article emerging public fitness project promotion model. Finally, base on this case research, elaborates the significance of emerging public fitness project promotion model construction; in view of the actual examination, propose the existing problems in the promoted model construction and the corresponding countermeasure.