The Study On The The Problems And Countermeasures Of Financial Management Of Ordinary College After Enlarging The Scale

After the founding of new China, the higher education has made great success after nearly 60 years of development. The number of college students in China during the 15 Planning has been 23 million, and the gross enrollment rate has reached 21%.The higher education of China has shifted from elite education to mass education. The higher education has come ino the popularization stage. Especially after 1999 when college enrollment scale is in continually expanding, the financial management of colleges faces unprecedented challenges and opportunities.Colleges and universities should emancipate the mind, seek truth from facts, reform and innovate and analyse the problems existing in the internal management in order to survive the rapid change and the fierce competitions. Financial management is an important part of the internal control.Facing the increasingly complex financial management, it is the key point of the financial management for colleges and universities to adapt to the market demand, to make good fortune. Especially in the socialist market economy system, college is the special subject of the market economy. A fundamental shift has taken place in scientific management, democratic management and financial environment and the concept of financial management. Colleges and universities should actively adapt to the changes and improve the benefit of education investment, and keep the financial risk in a rational range.Based on the study and practice at home and abroad,the paper analyses the problems existing in the current and the causes, combining with the development of financial management in colleges and universities. The paper also takes B normal college for example to discuss the countermeasures of financial management of ordinarycollege.