Research On Development Countermeasures Of Nternet Finance Major In Sichuan C Vocationa College

Recently,with the blowout growth at the beginning,the Internet finance industry has faced industrial barriers immediately.In the meantime,the major of Internet Finance which was born for industry development has suffered from ups and downs.Especially,the major of Internet Finance in vocational colleges has been left in the cold and experienced a great change from competitive application to rapidly reduced attention,and some colleges even canceled this major.Founded in 2010,Sichuan C Vocational College,an ordinary private institution of higher learning at the level of junior college,currently has more than 13,000 full-time students and offers 53 majors covering 10 categories such as Modern Communication Technology,Software Technology,Big Data and Accounting.In 2016,Sichuan C Vocational College set up the Major of Internet Finance and realized unsatisfactory enrollment continuously.With only 120 on-campus students currently,this major enrolled the largest number of students（88 students）in 2018 and the least number of students（23students）in 2020.No distinct characteristics and hard enrollment are the biggest problems faced by the major of Internet Finance of Sichuan C Vocational College,which hinder its development and cause survival crisis.Taking Sichuan C Vocational College as the research object and applying strategic management theory and analytical methods,this thesis studies the problems during the development of Internet Finance major and its solutions.In virtue of the PEST analysis method,Michael Porter’s Five Forces Model and other tools,the external macroenvironment and industrial competition environment for the development of Internet Finance major of this college were analyzed.Then,after analyzing the internal environment for the development of Internet Finance major from the perspectives of resources and abilities of the college,the potential opportunities and threats faced by the development of the major,as well as its advantages and disadvantages are summarized.Meanwhile,after analyzing key internal and external factors with EFE matrix and IFE matrix and making combinatory analysis and strategy alignment with SWOT matrix,this thesis obtains the scheme of ST strategy.Besides,after quantitatively analyzing the combinative strategy with QSPM matrix,this thesis decides that ST3 is the optimal strategy for the development of Internet Finance major of Sichuan C Vocational College,further provides feasible measures and guarantee for strategy implementation.This thesis proposes that Sichuan C Vocational College shall strategically cooperate with enterprises during the development of Internet Finance major,so as to stabilize employment channels for students;in addition,the college shall establish a strategic alliance with middle schools for the expansion of enrollment;in the meantime,the college shall promote the benign development by the strategic cooperation with sister colleges,so as to create distinct features and advantages for this major with the power of the major group.Finally,this thesis proposes some implementation and guarantee measures such as investment of funds,human resources and quality systems.his research will practically guide the development and construction of Internet Finance major by Sichuan C Vocational College with certain reference significance for similar majors in other colleges and universities.