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Study On The Development Strategy Of Dongyang Woodcarving Industry In Zhejiang Province

Posted on:2014-03-03Degree:MasterType:Thesis
Country:ChinaCandidate:X M HuangFull Text:PDF
GTID:2175330434973046Subject:Senior management of industrial and commercial management
Abstract/Summary:PDF Full Text Request
As a traditional handicraft as well as a national level programme of intangible cultural heritage, Dongyang Wood Carving, which started the earliest attempt and exploration of its industrialization course among all the schools of wood carving in China, has achieved remarkable success. Just because of that, after the entry into the new century, with cultural industries sprung up everywhere, the industrialization mode of Dongyang Wood Carving has been repeatedly copied by other wood carving schools.Although the industrialization mode of Dongyang Wood Carving can be copied, yet its humanistic connotation can never be imitated mechanically. Under the new circumstances of both cultural preservation and economic growth, it goes without saying that the industry of Dongyang Wood Carving is quite promising. However, its traditional production patterns and out-dated development ideas have contributed to the restriction of not only its expansion of production capacity but also development capacity in the current market. To find a satisfactory solution to that, the writer of the article strives to establish the development strategy of Dongyang Wood Carving by analyzing its elements, existing resources and problems in the form of surveys, interviews and analyses.Firstly, the article begins with the development history, artistic characteristics of Dongyang Wood Carving and the remarkable success it has achieved. Besides, by analyzing the difficult situations Dongyang Wood Carving is confronted with as well as their causes, the article tries to make its readers aware of the significance of the implementation of industrial strategy of Dongyang Wood Carving, meanwhile absorbing the successful marketing experience of other industries of works of art in China. What’s more, with the help of Michael Porter’s Competitive Strategy Theory, which mainly refers to Diamond Theory, the article makes a good analysis of the competitive advantages of Dongyang Wood Carving and its industrial value chain. Finally, the writer makes great efforts to establish the development strategy of Dongyang Wood Carving, which mainly refers to its fundamental competitive strategy, industrial value chain as well as integration strategy. What the writer aims to emphasize is that brand effect must be given top priority to if the core competence of Dongyang Wood Carving is to be strengthened. Meanwhile, by means of the construction of cultural tourism regions of Dongyang Wood Carving, the writer spares no effort to intensify the cultural connotation of Dongyang Wood Carving, optimize its originality as well as brand effect, and put forward some tips of feasibility, thus greatly promoting the sound development Dongyang Wood Carving.
Keywords/Search Tags:Dongyang Wood Carving, Diamond Theory, Industrial Competition, Value Chain
PDF Full Text Request
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