From "sacrifice" To "entertain"

Folk clay as an important part of traditional Chinese culture, is a region, a nation,a country rare treasure. With modern culture to continuously improve the quality oflife, traditional folk clay toys have been unable to meet the needs of contemporarysociety, and therefore proposed to carry out the traditional clay modern design issue.In this paper, Huaiyang Clay Mud Dog toys that tradition as a research object,Mud Dog historical background, process, artistic features, aesthetic features, stylingfeatures, cultural implication has done a systematic study, summed up clay dogsunique artistic charm and rich cultural heritage. Manner using field researchHuaiyang Mud Dog’s living environment, living situation to inspect, analyze MudDog Problems in the development process and hindered the cause, and from the"characteristics of cultural products" to start this hot topic, combined with their ownadvantages clay dogs and policy opportunities in the "Writing keep the text" made onthe basis of characteristics of cultural products mud Dog road to development and useof contemporary product design means for mud Dog from the spiritual to the moderncultural symbols sharing product conversion to give a specific design principles,design methods and design processes that enable clay dogs are consumed in theprocess of being public awareness, cognition, culture bearer to complete its missionand cultural communicators.Through the discussion above, the hope can from the Angle of product designand industrialization development through the research of the development of henanhuaiyang clay mud dog of huaiyang region a good attention and recognition of thefolk art, for mud mud dogs do some substantial contribution to the protection andinheritance. In addition, through a case study of traditional folk clay sculpturedevelopment, actively explore the development ideas of Chinese traditional cultureheritage, tries to seek a conform to the ways to effectively develop the traditionalculture with Chinese characteristics, thus the discussion on the mode of traditionalfolk art culture resources development, to the government, enterprises and othersocial forces to provide development train of thought.