The Main Problems And Countermeasures Of Overseas Chinese TV Drama 's Overseas Communication

Soft power, which main content is culture and ideology, has become an important bargaining chip in the international competition in an information age. As the most popular communication type and a carrier of cultural propagation, TV plays contribute a lot to a country’s soft power. Although China is a larger teleplay producer, but the number, region, type and influence of Chinese teleplay overseas dissemination don’t occupy a position equal to our country’s political and economic influence. Based on the summary of problems of overseas dissemination, Chinese TV plays should develop effective communication strategies to promote the national ideology and cultural soft power to shape the China’s image effectively.This paper mainly uses the methods of literature research, case analysis, comparative study and so on. Based on the logical structure, this paper studies Chinese teleplay overseas dissemination from three aspects, the description of history of Chinese teleplay overseas dissemination, problem analysis of Chinese teleplay overseas dissemination and the study of Chinese teleplay overseas dissemination strategy. In the history of Chinese teleplay overseas dissemination, from historical reality this paper classified the development into four phases: sprout period, development period, low tide period and another development period, and briefly describe the each periods. In the problem analysis of Chinese teleplay overseas dissemination, this paper considers although China is a larger teleplay producer, there still exist a lot of inadequacies in number, region, type, channel and policy support of overseas propagation. In the study of Chinese teleplay overseas dissemination strategy, based on the problems, this paper develop some effective strategies from four aspects:strengthen the top design of government policy, encourage TV play production institution to enhance the overseas communication culture, tell good Chinese drama stories and construct three-dimensional spreading channel.We have reason to believe that if we can establish scientific and effective overseas communication strategy, and act in a consistent fashion, China will be a power of overseas dissemination and shoulder the burdens of spreading Chinese culture, enhance the cultural soft power and shape China’s modern image.