A Study On The Transmission Of American Christmas Culture

"Holiday" has gradually become an important part of people’s daily life. A good holiday, not only can relax your mood, but also can enrich the people’s way of life. Therefore, in recent years, from western holidays to traditional festivals, various festivals are gradually be attention and adulation. Festival customs and celebrations are also increasingly diversified. In numerous festivals, Christmas has developed as the largest and the most widely influential international festival. The spread and development of the Christmas culture, not only affects the way people live, but also changing the current economic environment and consumption patterns. Among all the festival, the commercial value of the traditional Christmas culture dissemination has played a vital role. In the current economic society, the commercial value of Christmas and traditional culture fusion help each other. They work together to push the Christmas to peak in the field of culture and economy.This article will use the American version of the content and advertising of the VOGUE, which is called The Fashion bible, to analysis detailed the development of Christmas in the United States. Using the nearly 30 years(1985-1985) of VOGUE as the main research object. Through literature analysis, qualitative analysis quantitative analysis methods, and etc., to explore that, in the process of the spread of Christmas, the commercial value of Christmas culture play a real role and influence on the mode of transmission. The study found that, in the business environment of culture, the origin, symbol, form, color of Christmas culture combined with social economic development, constantly adapt to social and economic development way. With the help of commercial value, the traditional Christmas culture will be inheritance.The success of Christmas culture dissemination in the United States, can let us see, traditional culture and business culture is not at odds. Because of our unconscious are be in the masses of the traditional festival culture and on the use of the traditional culture symbol lack of innovation, many scholars think that consumption culture led to the decline of the traditional festival culture. That is not true, the development of Chinese traditional festivals can derive the mode of transmission which is suitable for national conditions and social environment, that come from the spread of Christmas in the United States culture. From the external factors, we should highlight the commercial value of traditional festivals in advertising creative; expand the symbol commercial representation and to consolidate the value of the festivals by the traditional mass media. From internal factors, to make the public have a certain cultural consciousness, that take the initiative to shoulder the responsibility of the spread of traditional festival culture. Only by this way, in the future of consumer in economy and society, we can boost the development of Chinese traditional festivals and inheritance by taking the spiritual value of traditional festival culture as the root and with the help of the commercial value of traditional festival culture.