A Study On The Management Of Government Image In Public Emergencies

An agreeable image of government is a kind of assets which is intangible, it has“half effort and double results”for the work of the government. It is the effectiveguarantee to government crisis management capacity. And it is propitious to setting upthe credibility of the government, the cohesive force and the public calls, to enhance thegovernment’s authority and legitimacy. So an agreeable image of government is a strongpropeller of steady political situation,economic development and cultural and ethicprogress. The management of government image should be approached from dailymanagement, forming the regular and institutional daily standards. But at the same time,the management of government image in public emergency also should be emphasized.In recent years, public emergencies happened frequently. Public emergencies canbring the loss of social wealth and the life, lead to the disastrous damage ofgovernment validity, image and the political instability. But times of crisis are alsotimes of opportunity. If government can discover the problems in management in time,handle and solve crises appropriately, it can stand the test of crises to upgradegovernment image. So public emergency is the turning point of management ofgovernment image. On the other hand, it can reduce social chaos, strong the credibilityof the government, enhance the sense of identity of public in crisis decision-making andstrengthen the government’s ability to solve crises. Therefore, government image inpublic emergencies is an important subject with great research value.The thesis embarks from the elaboration of basic concepts,puts the management ofgovernment image in the view of public emergencies with Chinese realities and theprevious studies. The thesis employs theory and practice combination method, systemsresearch and literature review, chooses the typical case”7·23Rear-ending ofHigh-speed Railway”to analyses the present situation of government image in publicemergencies. At the same time, the thesis try to explore effective strategies based onideas and theories of public management and CIS in business administrationidea,forming three strategies: reinvent government image concept; regulate governmentbehavior; unify government visual recognition.