Research On Government Image Construction During Emergency Public Sentiment Management

Government image is the general impression established by the Government through their own behavior and activities among public. Good Government image is the most valuable intangible asset, which can help enhancing the appeal, cohesion and credibility of the Government, and improving the relationship between the Government and the masses, playing an important role in all areas of economic and social management.China is in the accelerated phase of social transformation, due to change of the economic system and political system, appearing many interest differentiations and conflicts. In the meantime, many factors such as increasing venting platform, unequal and abuse of human rights defending spark the emergence of public sentiment. Practice has proved that every public sentiment crisis without effective leading and managing will reduce the Government’s credit, influence the Government management effect, make public and Government opposition and seriously challenge the Government’s legitimacy. However there are not only negative effects, for it also provides a good stage to show government’s public affairs management and good image. It’s a subject worth exploring in depth that how to create a credible, efficient, responsible, people-oriented Government image, enhance the public’s sense of identity, and enhance the capacity of public administration under the background of emergency public sentiment.At present, our Government has made some experience in network public sentiment response, but it’s still at an early stage of crisis sense building, capacity development, and security mechanism construction. There are many problems, particularly in how to deal emergency public sentiment quickly and scientifically, even less to build its image. For these problem and insufficient, the paper researches academic results both at home and abroad, combining writer’s own work practice, to analysis typical accident public sentiment case, then gets research conclusion. Government should start with three aspects of thought, action, and guarantees, optimize crisis consciousness and "people-oriented" governance idea, optimize government image spread way, establish government information public system and government public sentiment supporting construction.