On Building The Government Image In Public Emergency

The occurrence of public emergency not only leads to the threats to tremendous loss of the people's life and property , environmental resources and the security of economic society, but also destroy the order and stabilization of society, threaten the public security and challenge the government image building. The SRAS Event , Bird Flu , Water Pollution in Zhaoyuan Reach of Songhua River and other huge events and dealing with such things mentioned above made the our government realize that public emergency is a big challenge and has heavy effect on government image. And what is more good government image is very important in dealing with the emergencies and has the function of lowing the loss to the least which also tells that it's of importance and hasten to build good government image. How to defend and face the crisis and how to change the crisis into hope and then build up good government image has become into a huge issue of testing our government's capacities especially in dealing with the complicated conditions and fighting with the emergencies. And it as well as is related to the sustaining and steady development of our economic society, the construction of harmonious society and affluent society and the final accomplishment of modernization.Government Public Relations and public crisis management have close connects and they two compete with each other in the way of being non-system management art and system management in dealing with the public crisis. Governments, the Subject of government relations play an vital role in defending and handling well in social crisis. Building up good government image , the target of government public relations, is a kind of precious resources of government capacities. And communication and coordinance, the way and art of government public relations, is the necessary management method for the government to improve her capacity of defending and eliminating public crisis. During the society crisis , the public's trust for the government and the strengthen of good image of government consist of the more important part of the display the capacity of government in handling with the public emergency which also had played an important role in it.This article discusses the basic conceptions, classification and features of public emergency and government image in order to understand them completely. Based on the above, this article describes and analyzes the emergency's feature, cause of formation and the field where emergency happens a lot and often. And then the article discusses the influence and damages of the public emergency on government image and gives the explanation. It turns out that people have some doubts on our government because people have nice expects on the government when crisis happens, nevertheless, government has problems in facing the crisis including not recognizing enough the importance of good image and public relations and not being able to communicate with the public and the media efficiently and effectively. The article points out that public emergency are an opportunity and challenge for the government. Some measures have to be done for the government to improve it's image in the public's hearts grasping the chances of dealing with the public emergencies. Also the article gives some advices on how to build good government image.