Network Marketing Research Of Green Food In Heilongjiang Provinc

The network marketing research of green food in Heilongjiang province is based on thebackground of network marketing era, the purpose of the research are as follows. First, theresearch puts forward the model of network marketing of green food, to provide new train ofthought of the green food enterprises in our province. Second, find out if the network marketingmodel can be applied to sale green food, or not. Third, to determine the main factors, whichinfluencing on network marketing of green food, provide a reference for effectiveimplementation of the green food marketing. The last, determine the suitable strategies ofnetwork marketing of green food, to improve the level of sales of green food enterprises in ourprovince. Applies the network marketing model for green food industry is a new thinking, it helpto enrich the industry marketing theory, it also addition to the shortcomings of the traditionalmarketing mode, to provides new train of thought and basis for the long-term development of thegreen food enterprises in our province, there are general significance for other industries.The network marketing research of green food standing in the enterprise angle, this researchis the interpretation of the process of network marketing for green food. First of all, comparingtraditional marketing model to network marketing model and explaining the currentcircumstances of green food marketing,points out that green food marketing is in its infancy,Integrated business platform welcomed by merchants, logistics, website promotion are obstaclesto the objective existence in the process of network marketing. Then, we make the questionnairesurvey on the influencing factor of green food purchase behavior and online shopping behavior.Then collation and analysis the data by Logistic regression, the research results find out that,taste, advertisement, evaluation, introduction, social currents, manufacturing technique andlogistics are have effects on consumers’ green food online shopping behavior obviously. Finally,combining it with the actual situation in our province and make predictions for the future ofgreen food marketing trend, put forward rational marketing advices to provide the beneficialreference for marketing and management activities of green food enterprises.