Research On The Problems And Countermeasures Of Green Marketing In Food Enterprises

In recent years, with the outbreak of a number of food safety incidents in our country, the issue of food safety has been widely concerned. Under this background, the green marketing of food enterprises has become an important development trend. Green marketing, in fact, is the main concept of green food to carry out the relevant marketing activities. In the green food marketing, both from the product promotion or product positioning, should be clear about the core concept of green food, in order to obtain the trust of consumers. At present, with the promotion of consumer food safety awareness,green marketing has also been a huge development. Especially in the current background,green marketing has become a limited choice in the marketing of many food enterprises.In the development of green marketing of food enterprises, it has made certain development effect, effectively promoted the development of the marketing of food enterprises, and become an important part of the marketing system. However, it should be noted that many food companies in the development of green marketing, there are also some significant problems, how to solve these problems,but also related to the development of food marketing.This paper takes A company as an example to study the green marketing of A company. This paper makes a SWOT analysis on the development of green marketing of A company, and probes into some problems existing in the development of green marketing of A company, and puts forward corresponding countermeasures and suggestions for these problems. In the course of the study found that A company as a food company, green marketing is more suitable for its application in marketing, in recent years,A has also increased investment in green marketing. Re positioning the product,and focus on the concept of green food marketing. At present, A's green marketing development also exist some problems, these problems of the green marketing also caused a great impact, in order to promote the development of green marketing, should also actively to solve these problems.