Research On Electricity Customer Relationship Management Of E-Business Surroundings

With the developing of national economics and the in-depth reform of the electric power industry market's and implement of the electric commerce, CRM(customer relation management) based on the theory which think customers are the center of the management in a company becomes more and more important in the electric supply enterprises. The thesis analysis the CRM of electric power market through the study of the Baoding city's electric power customers and the applications of the theory of the electric commerce and CRM; and put forward the gray relation analysis model on customers faithful degree. And also according the characters of electric power market demanding the thesis put forward the electric power web market management strategy. In practice, the web site of the service center for Baoding electric power customers service center. The theory and methods are put forward in the thesis have some important implications for the implements and applications of the CRM in the power supply firms.