Studies On Development Strategy Of LTH Company Limited

With the development of the socialist market economy in our country, the competitions between enterprises become fierce day by day. Taking effective strategic management is an important way for enterprise to obtain and maintain competition advantage. Strategic management makes enterprise more active to react to the environment changes. The enterprise, which has strategic management conception, would be more profitable and successful than which without this conception.The writer used to work in LTH Company Limited for a few years and kept groping for the development strategy of it. As a large chemical fertilizer manufacturer, LTH Company Limited is a representative company in chemical fertilizer industry. Nowadays the production and sale of chemical fertilizer in our country comes to market gradually. Meanwhile, the whole industry is facing the impact of entering WTO and is experiencing the structure adjustment. Under this circumstance, the study on development strategy of LTH Company Limited has important and realistic meaning. This article studies the development strategy of LTH on the basis of its status in quo.In research and analysis, firstly, the writer reviews enterprise's strategy and strategic management theories as well as analyzes the actuality and product of LTH Company Limited. These lay a foundation to its environment analysis. Secondly, The writer uses the tools such as five-forces model, external factor evaluation matrix, competitive profile matrix, financial ratio analysis, internal factor evaluation matrix to analyze the external and internal environment of company. And finds out opportunities and threats the company confronted, also its own strength andweakness as well. Thirdly, the writer uses TOWS matrix and grand strategy matrix to match the key external and internal factors, and then constructs the development strategy of LTH Company Limited with a detailedly planning. At last, the author gives some tactics and measures aimed at the key problems during the process of strategy implement.The author puts forward a development strategy for LTH Company Limited based on reference, absorbing and creation. It has reference value for the development of LTH and other large chemical fertilizer enterprises that look for development.