| Although the Investor Relations Management (simplified as IRM) has become a practical and technological science in western developed countries, it still stays in elemental research stage in our country. As continual exposure of our listed companies to disobey the rules of law, the relationship between investors and listed companies has become more and more tense. So how to perfect Investor Relations is the very important and urgent problem to solve for listed companies. Directed by foreign mature IRM theories and practices, the text has analyzed the current developing condition and problems existing about IRM home and abroad in detail with comprehensively analyzing method. It also gave an example of the Sinopec, which had been listed company in New York, London, Hong Kong and Shanghai. Then it designed a set of perfect IRM implementing plan from the angle of strategy position.Only through providing accurate and comprehensive information can the listed company gain investors" trust and build up the fundamentals for companies' continuous sustainabledevelopment. In the mean time, investors can strengthen the supervision to the development of listed companies and create fairer, more just and more open competitive environment for the whole capital market, so that multi-win situation of enterprises, investors and market can be set up. The text aims to help listde companies to understand the meaning of IRM more comprehensively with a case and provides useful suggestions for their construction of IRM. |
