The Research On Manufacture Multinational's Intellectual Property Strategy In China

Carrying the intellectual property strategy into executive, it can form the good mechanism of prompting and resource configuration & regulation in enterprises, can create the advantage in the field of intellectual property, then the advantage in the field of management. Currently, on the intellectual property strategy, the oversea multinationals are preponderant, contrarily the domestic enterprises are tremendously weak. So domestic enterprises must constitute and implement the intellectual property strategy, exploit and initiate the technology preponderance in the new field, otherwise they will be controlled by the multinationals and lost their market. There are three parts in this paper, in the first part we put forward the issues to be researched. The second part includes chapter 2, chapter 3 and chapter 4, mainly analyze the issues. The chapter 5 is the last part, provide some apocalypse & reference. In the first part, we introduce the status of manufacture multinational's intellectual property in China, and the domestic enterprises'weakness in the field of intellectual property, currently the serious condition bring crisis to the domestic enterprises, it is the high time to confront the crisis. Just under this condition we do the research. in succession, we cite the quantitative analysis to expound intellectual property strategy's distribution to the GDP and the development of manufacture enterprises, then following five sections of current research on this. In chapter 2, we summarize the intellectual property and the intellectual property strategy, and orient the intellectual property strategy in the system of enterprise strategy. According to country, industry and time, we analyze the status of the manufacture multinational's intellectual property, mainly focus on the data of the manufacture multinational's intellectual property in China. In chapter 3, focus on the form mechanism of the manufacture multinational's intellectual property in China, we expound the course of the manufacture multinational's intellectual property strategy in China. In chapter 4, on the base of analysis of the international manufacturing status and China's manufacturing status, respectively summarize the pattern of the manufacture multinational's intellectual property strategy. Justly the chapter 5 is the part of apocalypse & reference.