A Study Of E-Business In The Real Estate Broking Industry

21st century is the era of digital economy. The invention of Internet and the advancing technology have broken the barriers of competitions. The competition in all the industries has become more dynamic and unpredictable. One enterprise should be equipped with more objective observations and more strategic planning to develop the directions in terms of the business models. The real estate industry is not excluded in the severe competition. All the players in the field have to understand that the efficiency and the innovation have become the key to the success. Moreover the e-Transformation of a real estate company has differentiated the future winners from the ones who are reluctant and unable to make such changes. This study will explore the e-Transformation ecology in the real estate industry. Further the key factors of a successful e-Transformation and its outcomes will be elaborated in this study as well. Finally a practical analysis of the individual case studies will help the candidates in planning such innovations in the industry. All the analysis is based on academia and field studies. And the analysis can enhance the e-Transformation in other service-oriented industries as well. The thesis is divided into five chapters.The 1st chapter discusses the background, motivations, purpose and the potential contributions of the study. The 2nd chapter is the discussion of the references including the related agendas and the introduction of real estate industry. However the definition, applications, benefits and the variable factors of the e-Transformation are also contained in this chapter. The 3rd chapter introduces the study ingredients including structures, methodologies, tools, objectives and the ways of surveys. The 4th chapter is the case study. It starts from the characteristics of the real estate industry and explores the individual companies-Transformation strategies and their implementations. The final chapter is the conclusion. It provides the discoveries, the relevant discussions and the observations. Also the future derivations and suggestions of e-Transformation are further explored in this chapter.