Corporate Culture Strategic Research On The Basis Of Enterprise Competitiveness

The main purpose of the thesis is to explore the law of corporate culture construction in order for the need of fostering enterprise competitiveness.At first, the thesis proceeds with the content of corporate culture and enterprise competitiveness respectively. It has emphatically probed into the close relation between corporate culture and enterprise competitiveness. It mainly discusses the relation between them from three respects which are "corporate culture essence being a kind of competitiveness, enterprise competitiveness reflecting corporate culture, and the medium of corporate culture and enterprise competitiveness ". It has demonstrated corporate culture is a logic prerequisite of constructing enterprise competitiveness.Then, from two respects of theory and practice, the thesis has explained how to construct corporate culture. In the theory, it has mainly explored the law of corporate culture construction which includes principle , opportunity , breakthrough point and method on corporate culture construction. In the practice, it tries to propose the concrete plan and countermeasure of corporate culture construction.