The Strategic Research Of Market Development Of Industrialization Housing Product

Along with our country's national economy develops continually stably and healthly, the housing industry suddenly appears as a new force, gradually develops into one of the national economy pillar industries, and the housing industry ever more plays an obvious role on drawing the national economy. As our country's housing industry starts late, the level of housing industry is not high, which can not meet the development of national economy completely. It has the vital significance to study how to improve the level of the housing industry;change the traditional labor-intensive form manual construction housing product method and carry out the intensive industrialization housing production method, to improve the housing quality, meet the need of consume of people which grows day by day. Also it's very important to make the housing product in a new way, which is called production sell and service integration the path. That vigorously develops the industrialization housing product, draws the national economy continually. However the academy circles and the government responsible for the work to the industrialization housing product's commercialization, the market and the socialized market evaluation is only from the qualitative angle, which is lack of the objective, actual and strategy theory and method. Therefore this paper is on the purpose of through the introduction and analysis of the present develop situation of domestic and foreign housing industry, and predicts the future market of our national industrialization housing product, then carries on an contrast of industrialization housing product and the existing housing product. At last it discusses the vital significance of strategic direction of the development of our country's industrialization housing product market, the industrial housing and the development of market.With the method of quantity qualitative and the comparative analysis, the diagnosis on real instance and standard research and so on, the author make an analysis and investigation of the supply and the demand of the housing market and the development policy of housing industry, then find out the existing problems in our country's housing industry and the disparity between the overseas housing industry and ours, which make the direction of industrialization housing market, the pattern of industry operation and the significance all clear and definite.The author's research is mainly on the following aspects:First, trace the situation of the development of our country's construction, find out the problems and disparity.The original residence construct method of our country was influenced by the planned economic system and the ignorant fertility. Qin Zhuan han tile(秦砖汉瓦) manual operation field-construction construction worker's labor intensity was big,and the production efficiency was low too. The housing quality was difficult to be guaranteed. And the way of construction was main in manual, which belongs to the labor-intensive form production. The supply of building material, the equipment and housing product have not formed a advanced technical standard production and serialized social supply system. And this kind of situation causes the common housing quality, bad versatility of equipment, unreasonable proportion of performance and cost, and the waste of construction resources, which can't meet the people's demands to the housing quality under the situation of new economical development day by day.Second, advocate the changing of extensive residence construct pattern, carries out the industrialization housing product and its industrial operation pattern.Through the residential building standardization, the industrialization, the intensive and socialized production method, we should change the old extensiveresidence production method into the intensive ones-housing industry, and carryout the industrialization housing product. Realizing taking the government as the leadership and taking the enterprise as the main body, we should take the big city experiment site as the first spot, fans out from point to area and impetus the promotion comprehensively of industrialization housing product and housing industry.Third, bring the industrialization housing product's market and industry development into effect, which can solve the abuse of former residence construction fundamentally, improve the quality and construct speed of residence, reduce the production cost, satisfy the people's demand to the housing quality, adjusts the housing industrial structure, lead the development of other related industries and draws the growth of the national economy.