A Study On The Development Strategy For CNR

Along with the rapid development of national economy, theconception of exceeding development created by the Ministry ofRailway and the entrance of the World Trade Organization of China,it is facing more developing opportunities and a lot of rigorouschallenges at the same time. The market structure and the competition situation have changeda lot since China national railway locomotive & rolling stockindustry corporation was separated from the Ministry of Railway andwas divided into the China northern locomotive and rolling stockindustry(group) corporation and the China southern locomotive androlling stock industry(group) corporation. It has become a tacticsubject for the CNR Group which is grasping exterior tacticopportunity and interior advantage, overcoming interior disadvantageand obviating exterior threaten, reconstructing the group interiordepartments fleetly, utilizing the group's unitary advantage andforming core competition power.Beginning with the importance of the tactic management for thelong-term development of the enterprise, on the basis of reviewed thedevelopment and the transform history of China national locomotiveand rolling stock industry, the thesis analyzed the exterior macrocircumstance which faced by the China northern locomotive androlling stock industry(group) corporation(hereinafter "CNR Group"),the development condition of the industry and the extensiveinfluences produced by the entrance of the World Trade Organizationof China entirely and completely;researched many important interiorfactors which affected the long-term development of CNR Groupfrom multi-aspects seriously;researched and analyzed the interiorand exterior factors of CNR Group quantitatively by the means ofMichael Baud's five kinds strengthen model , BCG analyticalmethod , interior factor evaluating matrix and competition statematrix etc.;especially for the special competition condition ofChina national locomotive and rolling stock industry, compared theinterior main differences of CNR Group to the China southernlocomotive and rolling stock industry(group) corporation'sparticularly, who are the two main competitors in China;stipulatedfor the tactic option of the CNR Group by the means of SWOTcomprehensive analysis method;stipulated for the developmenttactic of the CNR Group and a series of key measures of tacticimplement for how to realize the tactic target of the CNR Group.